Everything you want to know

A trademark is a word, phrase, symbol, or design that identifies and distinguishes the source of your goods or services. Registering it federally gives you exclusive nationwide rights to use that mark in your industry.

You can register brand names, logos, slogans, and product names used in commerce. You generally cannot register generic terms, purely descriptive phrases, deceptive marks, or anything confusingly similar to an existing registration.

It's ideal to search and file early — ownership in the U.S. is tied to use and filing date. Filing an "intent to use" application lets you reserve a mark before you formally launch.

On average 8–12 months from filing to registration, depending on USPTO examination and whether an office action is issued. We file within 48 hours of receiving your information.

An office action is an official letter from the USPTO raising an issue with your application. Many are resolvable — our attorneys can draft a response to overcome the refusal.

Your mark must be maintained on a schedule (a declaration at 5–6 years, renewal at 10 years). We track these deadlines and can handle the filings so your registration never lapses.

Our service fees start at $35. The USPTO government fee is separate and starts at $350 per class. We always show both clearly before you pay.

The USPTO sorts goods and services into 45 classes. Your government fee applies per class, so the number of classes affects total cost. We help you choose the right ones.

No. Once an application is filed with the USPTO, the government fee is non-refundable, which is why a proper search beforehand matters so much.

No. Trademark rights are territorial. To protect your brand in other countries you must file there — often through the Madrid Protocol, which we can manage for you.

Enforcement starts with monitoring. Our watch service alerts you to infringers and conflicting filings, and our attorneys can help you send notices or file oppositions.

No provider can guarantee approval because examination is subjective. What we can do is maximize your odds with a thorough search and an attorney-reviewed application.